Now, I'm all for transparency as a general rule: clarity in communication, in organizational processes, and in storage bins around my house. But over the past few days, as I completed some holiday elf-like tasks, I was surprised by the number of f2f retailers who were handing my purchases to me in a clear plastic bag. (A heavyweight, handsomely designed bag -- but clear nonetheless.) And then there were online retailers who mailed packages in translucent mailer bags, and one that printed the package's contents on a label right on the front of the box.

Hello, people. Ever imagine that one might need to transport the gifts inside the doorway and would like a little obscurity to do so?